Storytelling is the golden key that opens any door of success!

In the digital age, we are being flooded with so much information. We are overloaded. Attention is one of the most important currencies of the 21st century.

So, if you have something to say, how do you say it? How do we stand out from the crowd? How do we attract attention? How do we make it memorable? How do we create a change?

The answer is -telling stories. Stories inspire us, stories motivate us, stories capture our attention, stick in our minds. From communication and marketing, to art and teaching, from leadership and politics to pitching and product development storytelling takes place everywhere. Stories are the core of everything!.

We communicate with stories. We learn with stories. We sell with stories.  Storytelling is a powerful way to, build relationships, sell products and ideas, and inspire others.

Why? Since the beginning of language, since the beginning of time, we have told stories. we’ve evolved around stories and we are genetically hardwired to respond to them. Stories engage our hearts and minds.

Even if many of us (business leaders, entrepreneurs, trainers) and companies are already creating value and impact, we are often too involved in the nitty gritty of our jobs that we can’t see the big picture. We lose sight of  our purpose and our unique offer. 

In the age of creativity and technology, people and companies can not thrive without creating meaning. The best way to create meaning is to find and tell your authentic story. Your ability to tell stories well will have a direct impact on your success in life as well as in business.

Power up with effective storytelling

Hi, I am Eda. I believe when stories are used effectively, they create magic, they are a compelling communication power tool, they inspire and influence people. The stories you tell become your reality.

As a professional storyteller and story coach, I help people and companies to find, create and tell their unique stories that make them succeed in life and business.

I’ve worked with lots of business leaders, creative professionals, entrepreneurs, trainers, and companies to create compelling and meaningful stories.  They have discovered how to use storytelling techniques to be more impactful and memorable.

When you know how to tell a good story you get a greater awareness of yourself  and transform your life . You get the opportunity to attract more clients, create captivating brands and scale your  business with impact.

HOW WE CAN WORK TOGETHER

Who are you? What is your story?

maybe you are a business leader, entrepreneur, trainer, coach,

or maybe an Influencer, – anyone involved in speaking, selling, leading or teaching. 

or maybe a person who just wants to learn how to tell a good story.

It doesn’t matter which line of business you are in, what your background is , storytelling is a communication and influence strategy you need to master.
If you have a sense storytelling will have a magical effect on your project, you are in the right place.

And I am here to guide you every step of the way on your journey to becoming a master storyteller.

Then welcome to your first chapter of the journey.

I can help you realize your goals through my public speaking, workshops, consulting, 1-1 coaching services.

You’ll find details about how we work together here in story services.

Contact Me

Power up with effective storytelling

Hi, I am Eda,. I believe when stories are used effectively, they create magic, they are a compelling communication power tool, they inspire and influence people. The stories you tell become your reality.

As a professional storyteller and story coach, I help people and companies to find, create and tell their unique stories that make them succeed in life and business.
I’ve worked with lots of business leaders, creative professionals, entrepreneurs, trainers, and companies to create compelling and meaningful stories.  They have discovered how to use storytelling techniques to be more impactful and memorable.

When you know how to tell a good story you get a greater awareness of yourself  and transform your life . You get the opportunity to attract more clients, create captivating brands and scale your  business with impact.

HOW WE CAN WORK TOGETHER

Who are you? What is your story?

Maybe you are a business leader, entrepreneur, trainer, coach,
Maybe you are an Influencer, – anyone involved in speaking, selling, leading or teaching.

Or maybe a person who just wants to learn how to tell a good story.
It doesn’t matter which line of business you are in, what your background is , storytelling is a communication and influence strategy you need to master.
If you have a sense storytelling will have a magical effect on your project,  (influence communication) you are in the right place
And I am here to guide you every step of the way on your journey to becoming a master storyteller.

Then welcome to your first chapter of the journey.
I can help you realize your goals through my public speaking, workshops, consulting, 1-1 coaching services.

You’ll find details about how we work together here in story services.

Contact Me

My Background

How Story Began?

My story began in a city where east meets west, a melting pot where cultures and stories come together- Istanbul.

My fascination with stories began at the age of 5. As my mum called me to come to the table for dinner and the smell of pilaff wafted through our tiny istanbul apartment, I turned away and nestled closer into the clothes in my mums brown wooden wardrobe. That wardrobe was my secret temple. I often used to find myself imagining characters, making up stories in there. It’s where I formed my love of stories.

 After I started school this evolved into writing stories, and performing in the theatre. Since then I have been creating, writing and performing stories. I was soon working as a story writer for magazines and newspapers and writing and performing for TV.

Now I I run my own business and live in the world’s most exciting city, London with endless stories, experiences and cultures

Education Background

I believe in life long learning my curiosity  about the world and humanity inspired me to take  training programmes.

My education background includes different kinds of disciplines like sociology, psychology, philosophy, pedagogy, training, educational design, experiential learning, narratology, storytelling, coaching, theatre, creative writing, entrepreneurship, futurism, personal development, neuromarketing, human design system.

Those  various disciplines gave me the chance to give a vision, make a synthesis and design my own business method.

Studying sociology and psychology at university gave me a holistic perspective on  stories and human beings.

Having pedagogy – the method and practice of teaching-  and training the trainer certificate (facilitation and experiential learning) also gave me the background of how to train people from children to adults using creative and non formal education methods.

My masters degree is in Educational Design and Evaluation with a storytelling thesis on Hero’s Journey that is a well-known narrative methodology. This academic study helped me to understand the scientific background of stories.

 I learned the performance and art of storytelling, drama and improvisation in Theatre and Creative Writing School.

I have  Professional Coaching Certification from different schools including ICF, Association for Coaching and Bob Proctor. This wide ranging training allowed me to compare and design unique synthesis and effective coaching methods.

I have attended several courses on “The Art and Science of Storytelling”   in different countries – the United Kingdom, Greece, Switzerland, Turkey, Italy, Germany and Brussels- which gave me a chance to work with storytellers and  academics from all around the world. (International School of Storytelling, Oxford Üniversitesi, Narativ London, Berlin University of the Arts, SEİBA)

Entrepreneurship and Futurism School which helped me to understand how to set up a business by creating meaning and value.

Honors & Awards

As Storytelling Academy, We have been selected to receive the BID Quality Achievement (BQA) Award in the #Gold category at the International Quality #Crown Convention

I was awarded as one of the “Ten Outstanding Young Persons (TOYP)” in Humanitarian leadership category by JCI, which is one of the biggest leadership and business civic organization in the world.

I have been selected as one of the social innovators/changemakers,  by Ashoka (ChangemakerXchange) which is one of the biggest organization on social entrepreneurship area.

Business - The Story of Storytelling

I had a turning point which has changed my life totally! It was Autumn, I was in Berlin,  I was invited to participate in a training programme. After the programme, I found myself at a very particular event night. From that night on  things were never gonna be the same again.

I was sitting on a cold floor, listening to a story without knowing a single  word of the language of the speaker. I felt weird but after a while I started to understand something in my heart. It was beyond the words. It was a kind of a magic. It was storytelling. This story changed my life. That was my call to adventure.

As I started to research stories more deeply  I was amazed by their power, I was amazed how stories really matter. I was amazed how just a one story can change a business and a life. I couldn’t have resisted anymore. That was the calling! I quit my job. I just wanted to share this magical power with other people and spread my passion and that’s how Storytelling Academy was born .

I am the Co-Founder of Storytelling Academy,  Training & Consultancy company that help people and organizations to be more successful with using storytelling.

With Storytelling Academy we have done so many international projects, training sessions, consulting and coaching sessions for companies, startups, entrepreneurs and business leaders from all around the world, helping them to build meaningful stories and matter to their customers.

Through  teaching storytelling methodology and techniques, I saw that there must be something more beyond telling stories. Why wouldn’t people create their own stories? With this question we created a tool and methodology Storytelling Canvas.

After I realized that we could reach limited people physically by trainings and consultancy, so why wouldn’t we create something that people can reach easily and learn how to tell effective stories. That’s how Kulenga came alive. I am the co-creator of Kulenga Storytelling Game which helps people improve story skills and create their own stories.

Integrating story and technology, We have also designed user experience of Granada Game application which is gamification and storytelling tech based customer journey for people who want to spend their time in a better way while they are in holiday,

Work Experience

My work background coming from different areas, acting, writing, sales and marketing, media, education, coaching, entrepreneurship. These disciplines melted into my storytelling approach and services. I combined my academic and educational background with business.

Having a chance to work with different fields, make me understand how human thinks, what motivates human behavior and what people and company need in business.

Working in different countries Turkey, Europe, and the United Kingdom gave me chance to have international network, intercultural communication and team skills. I worked as freelance storyteller and story coach in some projects in UK.

As a trainer, education coordinator; I had a chance to work behind the scenes and stage coordinating, designing, delivering, evaluating training programs.

Working in schools, youth and art centers and training companies with children, young people and adults in different age groups gave me an incredible understanding education area.

As an actress and writer, I worked in many projects like European Capital of Culture Agency and TRT productions. I acted in plays, tv programmes, movies. I worked as a reporter writer and my stories and articles were published in many magazines.  I earned first professional money from acting and writing.

As a coach, I had a chance to work with people one to one, listen to their stories and help them to achieve their goals.

As a founder and creator, I created a social project called “Design Your Future” which aims to supply trainings for young people to discover themselves with gaining 21st-century skills. I had led this project as trainer and coordinator for 3 years organizing coaching sessions, running workshops for disadvantaged young people in rural areas of Turkey and Europe.

As a marketing specialist, I learned how to create value and make it promote.

As a sale assistant, I worked in a shop as a part time in London and it was a chance to understand how selling works, human psychology and communication.

As a storyteller, story coach ı have been running many training and consultancy programmes and public speaking all around the world.

Digital Story & Social Media

Jolana Dočkalová

External consultant, trainer and coach at Erasmus + Youth CZ
Company NameThe Centre for International Cooperation in Education

I had a very inspiring workshop with Eda, full of examples of how different picture cards and dice can be used to tell stories together. The demonstration helped me to imagine how to use these techniques in my training sessions and workshops. Thanks for a unique and memorable experience 🙂

Ana Farelo

International Center for Intercultural Research, Learning and Dialogue

Trainer &Project Coordinator

Once upon a time, in the very green lands of Scotland there was a lovely training course called “The heart of the story”. There were many participants, one of them was a very simple girl from Turkey called Eda. One day we had the opportunity to learn something amazing from Eda, to tell stories in an even more magical way. With her Kalimba she transport us into a storytelling mood. From collective stories to individual we spend an amazing 50 min telling stories and letting our imagination go wild. Using different methods, as cards and cubes we followed Eda instructions for a session of pure entertain! Thank you Eda for showing us something so amazing as your art!

Ceren Güner

Each session of the Storytelling Consultancy Programme was very unique. Eda who is passionate about her job took me to the journey of the magical world of the stories. Learning the practical and theoretical knowledge together contribute me a lot, not only my daily life but also my business life.I realized that after each session I wished this training would never end. Every time we finished the lesson, I could see the difference. As I saw my progress, I had many creative ideas, motivation, new information and I feel more active in my professional life. I am very pleased to have this education and begin many works and projects after the programme. The hero has returned to real life, but no longer the same person. More creative, more confident and full of inspiration. Thank you, Eda, for all your sincerity, endless efforts and patience. 

Carmine Rodi Falanga

Co-founder and CEO of the social enterprises Cooperativa Sociale Muovimente (Italy) and Vice Versa CZ (Czech Republic).

I work as a trainer, consultant and coach using storytelling methods for pesonal development and competence building of people and organizations.I met Eda in a course in Scotland. We were working on storytelling for education and youth work. It was a real pleasure to meet and work with Eda. I remember her dedication, energy and sincere enthusiasm for collecting and telling stories, and learning about people and the experiences of their lives.I am very pleased to say that we have stayed in touch since then, we exchange professional and personal views. I would appreciate any opportunity to develop ideas and cooperation with her.

Federico Allegro

Founder and CEO of Deary, a tech start-up.

I met Eda in a business training course about storytelling. At that time, Eda was one of the trainer in this entrepreneurship programme. I could discover a great professional and more important an amazing person. We kept in contact until now and every time she has been able to enrich my mind with different point of views.Since when we met, she supported me to turn a business idea into a mindful value proposition. Through our relationship I realized the different between selling a product and creating stories.She is a great consultant because she has a genuine passion about storytelling and she is able to make you truly understand how this can be related with all aspect of your life, from business to personal relationships.However, her highest skill is the ability to make you connect with your emotions and feelings. It can seem a not-practical aspect in the business. But learning how to focus on emotions and describe them with the power of a story is the key of reaching other people minds and of every successful business.

A story could be a ball and chain that makes you tie….
Or a wing makes you fly?
Your story matters!
The story you tell creates your life and become your reality

 

What is your story?
What kind of story are you telling?
Let’s unlock the magic of your story.

Let's create magic together!